Art Direction, Identity, Writing, Print, Web
Baruku Pictures is a Kuala Lumpur-based production house. A seasoned studio, they were looking for a fresh new, bold and striking identity.
↓ The identity borrows from the Japanese word Baruku—which means ‘bulk’. The secondary graphic uses camera shutter as a starting point, sculpted into an abstract shape that embodies a heavyweight characteristic.
CLIENT: BARUKU PICTURES