Identity, Signage, Print, Environmental Graphics
A former launderette in a block of retro flats (nestled in an old cosy suburban neighbourhood in Petaling Jaya) received a second lease of life—by serving its surrounding residents delicious wood-fired pizzas. The new owners were looking for a pared-down identity with a playful vibe for their small pizzeria.
↓ The grill pattern is partly inspired by the ’70s architecture of the area and resembles an abstract image of ‘pizza in a box’.
↓ Typography and tone of voice.
↓ One of the early design direction that did not make the cut.
CLIENT: PIZZA MANSION ● PROJECT MANAGEMENT: JEAN CHEAH ● INTERIOR PHOTOGRAPHY: EATDRINKKL