Word Plays — The Multiplicity of Language Games
Art Direction, Curation, Writing, Video, Exhibition Design, Print
My Bachelor’s project is an attempt at the following scenarios: How can type, objects and spaces become actors, stages and narrators? What happens when ordinary word meanings are deconstructed, and recontextualised?
↓ Elementary everyday objects are cast as actors, paying homage to Ludwig Wittgenstein’s thoughts on ‘the multiplicity of language-games’: ‘Making up a story and reading it,’ ‘Play- acting,’ and ‘Making a joke and telling it.’ These acts explore the translations of type, objects and spaces into new forms of meanings by disrupting the order of things, breaking the meaning, and turning things upside down.
↓ Puzzle sheets were handed out to the audience for them to guess the word plays.
↓ A series of multiple videos of objects and scenarios played on the screen.
↓ A deck of playing cards double as a publication accompanying the exhibition. It consisted of sketches and ideas made during the process of the project.
↓ An overview of the pseudo-living room that acted as the container for the objects and scenarios.
This project is motivated by the urge for individual freedom, independent thinking and individual consciousness. To attain them, it is imperative to challenge the existing state of affairs. In addition, graphic design is more than an act of crafting a visual language. Words and language can play essential roles in visual communication. They open up the possibilities for generating different meanings and viewpoints: sometimes we need to dismantle fixed definitions in order to see things in new perspectives.
UNDER GUIDANCE OF: MICHEL HOOGERVORST, MATTHIAS KREUTZER, DIRK VIS, FRITS DEYS, ROOSJE KLAP, NIELS SCHRADER, LUNA MAURER + ROEL WOUTERS ● DURING TIME AT: ROYAL ACADEMY OF ART, THE HAGUE